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The SBC Awards seek to recognize and reward the innovation and expertise of sports betting and gaming companies.
It is a great pleasure to announce that Scout Gaming has been shortlisted for the SBC Awards 2021. These awards seek to recognize and reward the innovation and expertise of sports betting and gaming companies, so we are very proud to have been chosen as one of these remarkable enterprises.
Scout Gaming has been shortlisted in the Supplier Awards in the category Acquisition & Retention Partner. Our unique approach in the iGaming industry has allowed us to develop a flexible fantasy sports and sportsbook platform with a network liquidity pool to enable partners to benefit from day 1. Our products drive genuine cross-sell between fantasy sports players and sports bettors. Users engaging with Scout’s fantasy products become more active and profitable for our partners.
“We’ve measured a lot of data around how our products drive engagement and retention for our iGaming partners and this data shows that fantasy integrations have a drastic impact on the behaviours and KPIs of existing sportsbook users.
“Fantasy based user promotions and incentives, which we support our partners with can then be utilised within UA and reactivation offerings to improve the performance of that activity, moving the needle for the operator businesses we work with.” said Araz Zadeh, Scout Gaming’s Chief Commercial Officer.
The SBC Awards 2021 will be held in London on the 14th of December. You can check out more information about the event and the other nominees here.